Food Lion Customer Panel Sweepstakes



(STUDY NAME: Food Lion New Customer Panel Sweepstakes)

SWEEPSTAKES NAME:          Food Lion New Customer Panel Sweepstakes 
STUDY URL:                  
RESEARCH SPONSOR:           Food Lion 
ENTRY DEADLINE:                  Midnight, Tuesday, February 19, 2008

Total Value:                          $250

First Prize:                           One $100 Food Lion gift card - 1 winner
Second Prizes:                     Six $25 Food Lion gift cards - 6 winners

ODDS OF WINNING:            Odds of winning are based on the number of eligible entries received.

Rules and Regulations

Eligibility: Residents of the United States, who have joined the Food Lion Food Lion Panel during Q407, age 18 or older, are eligible to enter and receive prizes (void in Quebec). Minors under the age of 18 may enter and receive prizes with the written consent of a parent or legal guardian (see Notification of Winners and Prize Distribution, below). Employees of Food Lion  and Digital Research Inc., its affiliates or subsidiaries, and members of their households or immediate families, are not eligible.  One entry per person per household. No purchase necessary to enter or win.

Sweepstakes Period: This Sweepstakes is open to electronic entry upon receipt of this notification AND availability of the survey located at SURVEY INTERNET ADDRESS. The Sweepstakes is open for entry via US Mail upon receipt of this notification. The Sweepstakes is closed to entry at ENTRY DEADLINE.

How to Enter: Eligible persons will be entered automatically by completing the survey located at SURVEY INTERNET ADDRESS, before ENTRY DEADLINE. However, survey participation is not required to enter. You may also enter by printing your name, address, day-time telephone number, and e-mail address on a 3x5 card and mailing it to: Food Lion New Customer Panel Sweepstakes Q407, C/O Digital Research, Inc., 201 Lafayette Center, Kennebunk, ME 04043. Entries to be delivered by US Mail must be postmarked by the ENTRY DEADLINE.

Odds of Winning: The odds of winning depend on the number of valid entries received, but are estimated to be ODDS OF WINNING, as specified above.

Prize Drawing: Winners will be selected at random from all valid entries, by judges whose decisions are final. A drawing will be held within ten business days following the Sweepstakes ENTRY DEADLINE.

Notification of Winners and Prize Distribution: Prizewinners will be notified by e-mail. Winners or their legal guardians are required to return a signed Affidavit of Eligibility/Release of Liability/Prize Acceptance, by the date indicated on the Affidavit, or forfeit prize. Winners are given at least 10 business days to respond.  Non-compliance with the time parameters contained therein or return of any prize/prize notification as undeliverable, will result in disqualification. Forfeited prizes will be awarded to alternate Sweepstakes participants selected at random. DRI decisions about winners are final. Specific merchandise prizes other than cash will be delivered via UPS or other qualified carrier. Cash prizes will be presented in US funds and in check form. Prize(s) are non-transferable. Winners are solely responsible for the reporting and payment of any tax liabilities associated with the acceptance of prizes. 

Limits of Liability and General: All entries become the exclusive property of Food Lion  and Digital Research, Inc., and will not be acknowledged or returned. By accepting a prize, the prizewinner acknowledges having read and accepted these rules, and consents to publication of his/her name (first name and last initial) and his/her city-of-residence on an official Winners List that may be supplied to Sweepstakes participants upon request, or posted on the Food Lion and/or Digital Research, Inc. Web site, without further compensation.

Only specified prizes will be awarded. No prize substitutions will be made, except by Food Lion or Digital Research, Inc. in the event of prize unavailability.

Food Lion and Digital Research Inc., its agents, representatives and employees, will have no liability whatsoever for any injuries, losses or damages of any kind, including software and/or hardware, Internet or other malfunctions resulting either from participation in STUDY NAME or from acceptance, possession, or use of any prize.

Food Lion and Digital Research, Inc. is not responsible for technical or computer errors, or for late, lost, damaged, misdirected, unsuccessful attempts to notify winners, postage-due or incomplete entries. Any entry that is tampered with, forged, mutilated, illegible, or submitted by any fraudulent means, or which does not comply with the Sweepstakes rules contained herein, may be disqualified at the sole discretion of Food Lion or Digital Research, Inc.

Food Lion and Digital Research, Inc. reserves the right to either suspend or cancel, at their discretion, Sweepstakes at any time in the event of a computer virus or other technical problem interferes with the security or administration of the Sweepstakes.

Decisions of Food Lion and Digital Research, Inc., are final on all matters of interpretation, eligibility, procedure and fulfillment of this Sweepstakes. Food Lion and Digital Research, Inc. reserves the right to modify, amend or supplement these Rules and Regulations at their discretion.

For a copy of these rules, send a stamped, self-addressed envelope, along with a written request to: "Food Lion New Customer Panel Sweepstakes Q407, c/o Digital Research, 201 Lafayette Center, Kennebunk, ME  04043"

Winners List: For a list of winners, send a stamped, self addressed envelope, along with a written request to: "Food Lion New Customer Panel Sweepstakes Q407, C/O Digital Research, Inc., 201 Lafayette Center, Kennebunk, ME 04043. Requests for Winners Lists must be received by the sweepstakes ENTRY DEADLINE.

Sponsor  Food Lion, P.O. Box 1330, Salisbury, NC 28145-1330

Restrictions: This Sweepstakes is void where prohibited or restricted by law. All United States federal, state and local regulations apply.